What started as a fun little experiment among friends has turned into a full blown women’s empowerment initiative and a beauty campaign for confidence.
It all began with a tube of lipstick . . . the friends wanted to try a new lipstick color without any regard for what others would think. That color was red. For many women of color, particularly black women, the red lipstick has always held an intimidation factor.
1. Red lipstick symbolizes being a promiscuous woman
2. The lips of Black women are too voluptuous to wear red lipstick
3. Red lipstick does not look good on dark-skinned women
1. All women can wear red lipstick.
2. The key to doing so is to find the shade that complements your skin tone.
3. No woman should be afraid to wear a color based on the stigma of society and not being considered a “good” girl.
I’m REDy Campaign:
1. Self-determination: Women must exercise their rights to decide for themselves what is suitable and what is not. This principle not only applies to lipstick . . . it applies to every aspect of our lives.
2. Beauty Standards: We must embrace our beauty and realize that it comes in the form of all shades and sizes.
3. Red is not Taboo: We should look at it as a symbol of courage and sovereignty.
Though I am of a lighter skin tone, I struggled with wearing red lipstick. I once brought a tube (many years ago), but disposed of it because I felt that I looked ridiculous in it and that people would judge (and stare at me). Hey, I already wear 5-inch high heels, paired with red lips, I must be a call girl.
As I have grown through the years, I have realized so many things about being a woman. The most important being . . . that we have the right to choose our paths, like what we wish, and to feel as beautiful as we want . . . whether we are 21 or 82.
Besides, people will always have something to say about everything we do whether it’s wearing high heels or wearing red lip color. With that said, we need not to allow the opinions of others define what should or should not make us feel beautiful.
If at the age of 40, I feel good in a short dress, high heels, and red lips then, I have the right to rock my look. That is why I am supporting and sharing this campaign.
Join the Campaign:
In a tube of red lipstick (we) women will find glamour, sophistication, and the power of sex appeal. Learn more about the I’m Redy campaign, read weekly “red” tips, or for that extra motivation to try red lipstick (if you are still hesitating) visit the links below. Also, learn how to participate by posting about or submitting a photo to.
For women of all races and shades: Do you wear red lipstick? Why? Why not?