Since 2008, H&M has released custom “Fashion Against AIDS” clothes donating a portion of the proceeds to global HIV and AIDS initiatives. Past collaborating designers have included Rihanna, Timbaland, and Katharine Hamnett. In April, H&M launched its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young people.
This year’s Fashion Against AIDS collection brings together many different global styles that included the work of international artists and illustrators. This collection is not only fashionable, helps spread the word of safe sex (a message that each new generation definitely needs to hear),and 25% of all sales will go directly to a variety of international youth HIV/AIDS awareness charities.
Designers Against AIDS (DAA): An organisation which trains and educates young people in HIV/AIDS awareness, so they can spread the message within their own communities
MTV Staying Alive Foundation: MTV’s global campaign to raise awareness of HIV/AIDS. Their Staying Alive Award offers grants to young people focused on preventing the spread of HIV.
United Nations Population Fund (UNFPA): The task of UNFPA is to support each individual’s right to good health and equal rights.
YouthAIDS: A HIV/AIDS prevention initiative of Population Services International (PSI) which reaches more than 600 million young people in more than 60 countries.
Join the Campaign:
Grab your camera (or smart phone), grab someone you care about, pucker up and kiss. Then, visit Fashion Against AIDS and upload your “kiss & tell” photo. For every photo received, H&M will donate $1 to Fashion Against AIDS.