Lately, there has been lots of talk about diversity. Women would like to see more diversity in fashion magazines, the campaigns of brands, and in blogging communities. As human beings we know that the world is home to people of all shades and sizes though, the mainstream media seems to believe otherwise. As women, we have a desire to see images that represent us, individually and as a whole. We want acknowledgement that not only do we exist but, that beauty comes in our size and/or color too.
One awesome thing about being a blogger is we have the voice that can resound throughout the Internet and be heard around the world. Recently, there was an article posted on the blogging community site, IFB. This article that caused such outrage uproar among fashion/beauty bloggers that IFB re-edited the post: Bloggers and Body Image (I was displeased about this. I feel clarification of the writer’s thoughts should have been made in a second article). Founder Jennine Jacobs also issued an apology (though I have my theories about it) for her emotional response towards the blogging community of IFB, for what she felt was bullying of her writer (though, I look at it as lovingly chastising the writer for attacking first).
Yes, I was offended by the article, as I should have damn well been. It was ignorance in written form. However, as the days went past and bloggers were putting their reactions up in posts on their sites, I noticed as I clicked on link after link that many bloggers made diversity about themselves.
How they should be featured on the site or in an campaign. How they should getting more shine or more traffic. ME. ME. ME.
Guess what, it really is NOT about you. It’s about us.
Are bloggers looking to really change the fashion industry’s perception of beauty or do we just want our own image used and our own blog recognized?
If a fashion brand chose a blogger to represent their product in a campaign and they choose a plus-sized black woman from Alabama . . . your reaction would be ????
Please, be honest with yourself when you answer.
If the brand chose a petite young Muslim lady . . . your reaction would be ???
Please, remember to be honest.
A woman in her 60’s.
If a brand used a “untraditional” (I hate that term) model/blogger in a campaign would you share it? Blog about it? Tweet about it? Like it? 1+ it? Pin it (oh, I learn so much looking at what others pin)?
If you want REALLY want to see change then, you have to take all these actions. Brands are about the bottom line. They want to use models that are going to create buzz and sell products.
How can we as bloggers use our voice to make changes and make the fashion industry realize that beautiful women come in all shades and sizes? That we truly want to see all women represented in magazines and in advertisements. Well, it begins with us.
• Visit or follow blogs/sites of those ran by women of different races.
• Visit or follow personal style bloggers of various body types.
• Visit or bloggers in different niches? Not just beauty bloggers. Not only personal style bloggers.
• Stop attacking and making derogatory remarks about thin bloggers who are representing brands. They are people with feelings too. They are entitled to feel just as beautiful as everyone else. And guess what . . . thin women are real women. The most ridiculous memes I have seen are those that claim thin women aren’t real women like curvy women. What are they? Lollipops?
• When a brand does choose to use a plus-sized, older, or model or color in a campaign share it. . . everywhere and loudly however . . .
• When sharing campaigns that have used models of non-traditional beauty standards, avoid using words like black, plus-sized, older, Latina, etc to describe the person. Use the model’s name instead (if known). Talk about the imagery, the styling, and the brand. By doing these things it downplays the notion she is different than usual and makes it just normal.
Share with your girlfriends!