I remember when I first saw this commercial. When it first begin, I thought, “Oh a new TJMaxx commercial and with a blogger how cool.” By the end of the thirty-one second commercial, I was giving my television the side eye of disbelief.
Now, let me state, this is not a rant against TJMaxx or an attack on the young woman in the commercial. I personally like TJMaxx and I do feel it is a great place for a fashionista on a budget. What I do have an issue with is the “message” some fashion bloggers and those who are not fashion bloggers may perceive from this commercial.
“I like to think of myself as the voice of real girls.”
I am not sure what The Bratz have to do with this but, I am going to give you all my opinion as a real woman.
“Since, I post new looks almost every day, I have to shop almost as often.”
And there is my issue with this commercial. Let me break my thoughts down into bullet points.
• Since, she is a girl, I am going to assume that she lives at home with her parents, does not pay any bills, and is working some part-time job to support her (obvious) shopping addiction (hopefully her parents aren’t handing over their credit cards).
• 1+1 =2 so, almost as often is twice a day?
• A girl, who may be thinking of starting or trying to grow her blog, will get the wrong idea that she needs to shop just about every other day if she wants to maintain her readers.
• A misconception among non-fashion bloggers is that fashion bloggers like to shop, spend money, and worry about impressing others. I think this commercial just confirmed their suspicions.
“I can score designer fashion without spending like there is no tomorrow.”
And yet “almost as often” as there is no tomorrow she shops.
As I stated earlier, TJMaxx is a great place for girls/women on a budget to find reasonable and stylish fashion, HOWEVER, that is not enough. SO, here is my advice . . .
• If you are working then you should not be spending all your money on fashion. Open a savings account. Put money in that savings account. Leave money in that savings account.
• If you are not working, do not expect your family to pay for your shopping sprees.
• If you have discovered credit cards, please, cut them up or you will fall into the vicious cycle of debt. Then, sadly when you become a real woman you will find that your fashion choices, as a girl, have left you unable to purchase the home you want for your little girl.
• Learn to reuse and recycle previous outfits. Show the “real girls” out there how to wear the same blazer and come up with 15 different looks. Show your readers how to use accessories to change a day outfit into an evening outfit.
There is nothing wrong with showing off your style or blogging about fashion (hey, I blog about designer high heels). Just be careful of the value you place on impressing others and remember there is life beyond fashion. Do not develop bad habits today that cannot be easily broken tomorrow. There is a vast difference between saving money to spend and spending money to save.