As bloggers, business owners, or authors one of the first things we do to promote our endeavor is set up a Facebook page. Seriously, that is one of the best things branding/publicity wise to do. As a Facebook user, I follow many pages through both my personal profile and blog page. Recently, I was on my personal profile when I noticed a status on a page that I follow. The page is one that deals with race and relationships (as in dating). When I read the status, I must admit I was a little stunned by it. So, I clicked through to read the comments.
Now let me state, I understood the intention of the message it was the delivery that failed. Now before I got to the page “someone” else had commented on how she was offended by the status. Actually, she asked more of a question. I guess the admin of the page didn’t like being questioned and she posted a snarky comment back at the “someone”. Well, before long there were comments coming in for or against both sides and cattiness filled the comment section. Yes, I did share my thoughts on the entire situation . . . if I like a page such as this one; I actively share all my opinions.
Now, I know that I have not shared the Facebook page name and that is because for this post that is not important. I will tell you all that it is a page for a blog about women and dating. The blog is written by a few different women and the page is administered by the two co-founders of the blog. The blog is feel is more like a community with posts on various subjects from fashion to dating. The page has over 6500 likes.
Keep it Professional: The status made though on the blog page was one of a personal nature. Then, “someone” made a comment. Which the admin responded, “this is not about you it is about me.” Which lead to another comment from “someone”. Which led to the please dislike comment. Which lead to the whole debate on the page. Like I stated earlier, I knew what the admin was trying to say, but the status ended up offending a group of women.
1. Choose your words wisely: Typing fast or out of frustration can lead to offending others and your point or purpose being lost in translation.
2. No bratty behavior: “Feel Free to Unlike.”That was the second comment made by the admin after she shared her displeasure at the “someone’s” first comment. Sorry, but that is a tad childish if you ask me. If I post a pair of yellow heels on my page and someone tells me they find them too bright . . . so be it. They are as entitled to their opinion as I am to mine. I am not going to say, “Well, if you don’t think yellow is hot, unlike my page right now.” The subject of this race and relationships blog/page is not something superficial as shoes and deals with subject matters that people get tend to get very passionate about. However, even if you are running a political page you have to allow people to freely express their opinions (within reason for example: clean language and no racist remarks).
3. Personal Status Personal Profile: If it is a personal status then it is probably better to share it on a personal profile. Leave your page for the community/blog thoughts.
4. Accountability: While, as admins we have the right to monitor the comments and set the ground rules. You are just as accountable to those rules. You cannot try to force people to agree with you or bully others with your power.
Apologize: Once you actually realize how you have offended others because you have realized your status didn’t convey your message as you intended . . . say so. This admin did eventually realize this (but had she stayed professional this would not have been needed). Matter-of fact, before responding to any comments . . . walk away for 20 minutes, come back read you status and all comments THEN react. You will be able to better see things clearly instead of emotionally.
Respect: As you want those who like your page to respect it and your opinions then, you must do unto others.
What are some other rules Facebook admins should practice?
Share with your girlfriends!