In celebration of it’s 15 year anniversary, Jimmy Choo has launched the limited edition ICONS Capsule Collection. The collection features a modern version of 15 of the company’s archived classics pumps. Including, the Spring 1998 shoe (updated as Marlene), featured in season 3 of Sex and the City. You know the episode — Carrie Bradshaw chased after the Staten Island ferry and ended up missing it after slipping out of her shoe. Then, Carrie calls out, “Wait, I lost my Choo!”.
The campaign was shoot by Nan Goldin, best known for her raw documentary photography, and features model Linda Vojtova
Along with the revamping of vintage shoes the company has released a coffee table book entitled, Jimmy Choo XV.
Isn’t the cover awesome? The book chronicles the company’s most significant shoes through imagery shot by photographers, Mario Testino and Terry Richardson. The book, encased in a deluxe snakeskin sleeve, includes paparazzi shots, design sketches, and behind the scenes images.
Ten percent of the net sales from the ICONS collection and one-hundred percent of the net sales from the book will be donated to the Jimmy Choo Foundation. The Jimmy Choo Foundation is a charitable trust chaired by Tamara Mellon. Mellon is the founder and chief creative officer of the foundation. The foundation addresses global abuses against women, like sex trafficking, gender discrimination, and violence.
(Update: Never seen sketches as seen in the ICONS book:)
Now that sounds like the kind of book that I would want to dive in to!
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